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A 12 part series: Intro

Landing new cases while continuing to work for your existing clients can be a balancing act. Today, building a terrific law firm website that has personalized and informative content is crucial. Capterra reports that 70 percent of law firms in 2017 reported that they had generated new cases through their websites. One-third of people who are searching for attorneys start their searches online. Building a strong law firm website can help you to market your firm more effectively, build your client base, and increase your profits. This eBook will guide you through the process of building a well-designed website and including content that will help to market your brand and improve your law firm’s reputation.

By taking the first step of reading this book, you will be on your way to creating a law firm website that will help to improve your visitor-to-client conversion rates and build your brand. In today’s legal marketplace, establishing your law firm’s presence online is vital for you to compete. Before you engage in other marketing efforts such as social media marketing, search engine optimization, pay-per-click advertising, legal blog writing, or other efforts, the first step is for you to start with a well-designed website that can provide a foundation for your legal marketing campaign.

A law firm website can be the anchor for all of your marketing efforts. For example, you can include a link to your website from your LinkedIn page and other social media pages. Around three-fourths of people who visit legal websites do so with a plan to take action by hiring an attorney. By making certain that your website is beautifully designed and professional, you can help more of those visitors decide to hire your firm instead of moving on to another website and firm.

While building a great law firm website is vital, most attorneys have little time to devote to a new website project. This eBook helps to explain all of the pages that a good website should include, the content that should be included on each page, how the pages should be designed, and the importance of quality content.

We have written this book with the goal of providing you with a complete blueprint of how your law firm website should be designed and set up. We have many years of experience building law firm websites and have taken all of that knowledge and expertise to write this step-by-step guide. If you are a hands-on person, you can read through this guide step-by-step and understand how your website should be built from the ground up. If you are too busy to learn how to build your website on your own, you can use this book to give to a project manager or a designer to use as a guide to building your website.

This book contains all of the information that could be given through multiple meetings, conference calls, reviews, and approvals and can allow you to skip ahead right to the design phase of your website. This book can help to reduce the number of billable hours that are spent on building your law firm website, whether the hours are your own or are those of the agency or designer you have retained to build your website. With the help of the information in this book, you can soon have the type of website that can help you to increase your clients and cases while building your firm’s reputation so that your growth can be sustained.

The Ultimate Law Firm Website Blueprint: A step-by-step guide to creating the perfect law firm website

In case you missed previous posts, here they are:

Part One: Intro
Part Two: How to create a sitemap for a law firm website
Part Three: The complete guide to planning and designing a law firm website homepage
Part Four: The Ultimate Law Firm Website Blueprint: The Sub pages
Part Five: How to write the about page for a law firm website
Part Six: How to design a practice areas landing page for a law firm website

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